Writer of high-tech stories in low-tech, punchy prose. I work on both sides of the technology press/content marketing divide, specializing in IT, Telecom, Retail/Hospitality Tech, Mobile, Cloud
...that tell not only what solved a problem, but how
Readable White Papers
...that that speak to prospects' questions and curiosities in their own language
Trade Show Pitches
...that improve ROI on booth costs by setting up media interviews
Speaker PItches that work by helping conference organizers tell registrants why they'll attend
... that make offered webinars into required courses.
...persuade resellers to partner.
...inject heart and humor into dry and dense.
...position one product three ways for three different targets.
Story pitches that work by telling editors why their readers should care
Affordable Mobility, Smart Business Decisions
White Paper on Field Service Automation for Warshaw Systems, via Mobile Enterprise Magazine
Raritan Employee Newsletter, unifying employees on four continents
Raritan Customer Newsletter, educating customers on seven continents
RFID: When Assets Locate and Identify Themselves
White Paper for Mobile Enterprise -- Sponsored by Zebra Technologies
Stealing Pages from the Call Center Playbook
Oldie but goodie, appeared in Everything Business Corp online pub:
Ghosted bylined piece for call center / Google / CRM mashup